Development Consultant for Purpose-Led Organisations.

I’m a strategic and creative leader with over 20 years’ experience working across the cultural, environmental, and creative sectors. My portfolio career spans consultancy, entrepreneurship, and hands-on creative practice — enabling me to bring fresh perspective, resilience, and adaptability to every project I lead.

As Director of Development at Hay Festival, I secured major multi-year partnerships, transitioned funding models during COVID, and played a key role in the organisation’s strategic transformation. Through my consultancy practice, I support purpose-led organisations with business planning, income diversification, sustainability strategy, and funding success.

Alongside this, I run two values-led ventures: Maggie’s Field, a regenerative eco-campsite in Herefordshire, and Norma Kerr, a fine jewellery brand grounded in sustainable making. Each informs my professional practice — from deep environmental understanding to practical digital and brand-building skills.

I thrive in roles where creative thinking, strategic clarity, and lived values come together. Whether embedded in a team or working independently, I build trusted partnerships and deliver practical results with lasting impact.

I am a fellow of the RSA and member of the CIM.

Head – Pitchfork Consulting challenges me intellectually to problem solve and think strategically. A fellow of the RSA sharing their Design for Life mission to enable people, places and the planet to flourish in harmony.

Heart – Maggie’s Field Campsite. This is my heart, sharing my Herefordshire field, rewilding and nature restoration project. Available for small groups to enjoy as a campsite having the space to themselves where kids can run around freely and stories are told around the campfire. Consulting with The Wildlife Trust to monitor biodiversity gains and work to improve habitats.

Hands – Design led collection of modern heirlooms Norma Kerr, is my collection of statement jewellery all handmade at my workbench. A brand from concept to reality, from handmaking to e-commerce. A member of the Crafts Council Directory, exhibitions include RSA and London Craft Week.

Maggie – pronouns she/her, lives in Clyro with her non-binary child Charlie and their cat Chaos.